Steven Aquino.
Back to today
The longer story2014 to today

How I
got here.

My work has moved through digital media, events, agencies, and software. Here are a few of the turns along the way.

Eight chapters

One chapter led
to the next.

  1. 2014to 2016

    Digital mediaEcommerce
    Early marketing roles

    Learning how businesses find customers.

    I worked across digital media and ecommerce, from building a digital marketing offering at NJ Advance Media to supporting online promotions at Michaels and ecommerce at Mary Kay.

    Digital media · Ecommerce

  2. 2016

    SnapFilterStudio

    A business built around a new format.

    I founded SnapFilterStudio to create custom Snapchat filters for brands, businesses, and events. It was an early opportunity to turn a new platform into something businesses could use.

    Snapchat · Creative

  3. 2019

    EventBoost

    Getting people through the door.

    The agency evolved through EventBoost, Deal Driver, and ScaleKit. EventBoost focused on marketing for in-person events, helping organizers find an audience and sell tickets.

    Events · Agency building

  4. 2020

    Deal Driver

    Moving into dealership sales events.

    When COVID shut down live events, I moved into dealership sales events through Deal Driver.

    Automotive · Sales events

  5. 2021

    ScaleKit Marketing

    A shift toward ecommerce.

    As dealer inventory tightened, the agency shifted toward direct-to-consumer ecommerce as ScaleKit Marketing. That pivot changed the businesses I worked with and the problems I spent my time solving.

    Direct-to-consumer · Ecommerce

  6. September2022

    Education & Information Products
    Joining BAD Marketing

    Building a new department.

    I joined BAD Marketing to build and lead its Education & Information Products department. The work covered offers, webinar and video sales letter funnels, creative, paid acquisition, and sales.

    Offers · Webinars · Team leadership

  7. April2025

    BAD MarketingStrategic
    Projects
    Advisor
    Strategic Projects Advisor

    A new role at BAD Marketing.

    I moved into an advisory role, working directly with the founder on new revenue opportunities, coaching offers, mastermind programs, and client consulting.

    Strategy · New programs

  8. January2026

    Software for showing up.
    Starting ShowFi

    Turning an attendance problem into a product.

    I founded ShowFi to help online event registrants show up. It gives attendees a pass in Apple or Google Wallet with their event details and reminders. My work spans product development, marketing, and customer onboarding.

    Software · Event attendance
Today

And there’s
more to make.

Today, I’m working across BAD Marketing, ShowFi, and Performance Marine Replicas. Marketing, software, and an interest in boats all have a place in what comes next.

See my current work